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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Challenge 3 Discussion

Challenge 3 Discussion

Q This week we are learning about assessing opportunities in International Markets and the discussion will cover various topics including quantifying market potential, the middle class in emerging markets, and the importance of cities for IB. Below are your tasks. 1. Use the PESTEL Framework and apply it to the country I assigned to your team in class. Each student in the team must submit the PESTEL (same one for the team). 2. Here is a PESTEL Template and here is a good SAMPLE PESTEL FOR THE UAE. You can use the Template, complete it and attach it...YES, you can attach files in the Discussions area!

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Ethiopia’s new transitional government is overhauling economic institutions and rules in order to stimulate investment. Ethiopia has the lowest energy prices in Africa and the world as a result of this. According to the World Bank Report, Ethiopia has one of the world’s fastest-growing economies. Ethiopia is one of the few African countries with a public monopoly on information communication technology. Ethiopia will become a regional powerhouse with the Gilgel-Gibe III (1,870MW) and Genale-Dawa III (254MW) wind power projects.