Q This week we are learning about assessing opportunities in International Markets and the discussion will cover various topics including quantifying market potential, the middle class in emerging markets, and the importance of cities for IB. Below are your tasks. 1. Use the PESTEL Framework and apply it to the country I assigned to your team in class. Each student in the team must submit the PESTEL (same one for the team). 2. Here is a PESTEL Template and here is a good SAMPLE PESTEL FOR THE UAE. You can use the Template, complete it and attach it...YES, you can attach files in the Discussions area!
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